Bāre your skin: A personalized approach to skincare
I was responsible for:
Creating a visual identity that conveys confidence, transparency, and approachability.
Designing an intuitive e-commerce experience that simplifies the search for products and customization
Client
Bāre
Date
January 2025
Project Type
UX/UI
Brand Identity
Consumer Products
Reimagining Skincare for the Selective Consumer
Bāre is a high-end skincare brand specializing in customizable formulas tailored to individual skin needs. Committed to high-quality, scientifically proven ingredients, Bāre empowers customers to embrace their natural beauty while maintaining healthy, radiant skin.
The Demand for Personalization
Bāre’s target audience—consumers of all genders aged 25-50 with disposable income—values premium skincare but struggles with a common problem: finding the right products. Many have experienced frustration with trial-and-error skincare shopping, wasting money on ineffective solutions for their unique concerns. Additionally, they want to avoid invasive cosmetic procedures such as Botox, fillers, and microneedling, instead opting for natural, long-term skincare solutions.
Bāre needed a brand identity and digital experience that would not only showcase its premium, custom approach but also educate and build trust with customers overwhelmed by the saturated skincare market.
Key Industry Insights:
11%
Skincare is projected to grow by 11% in 2025, outpacing other beauty categories.
(eMarketer, 2025)
50%
50% of consumers prioritize products tailored to their specific skin needs, highlighting the demand for personalized skincare.
(Numerator, 2025)
Consumers are increasingly educated about skincare ingredients, seeking transparency and efficacy in their products
(Numerator, 2025)
Competitive Analysis: What’s Missing in the Market?
I began with a deep dive into the skincare industry, analyzing leading customizable skincare brands. I focused on three key areas:
Branding & Messaging
Many brands emphasized scientific formulations, which intimidated consumers looking for a more approachable, natural skincare experience.
Others relied on minimalism but lacked warmth and personality, making them feel sterile rather than inviting.
User Experience & E-Commerce Flow
Some brands had consumers fill out the quiz and suggested a regimen of their products for specific needs, but the formulas were not individually custom.
Others presented their products as custom formulas, but provided insufficient guidance on ingredient benefits, making it hard for users to trust their selections.
Visual Identity
Many competitors leaned heavily into clinical aesthetics, emphasizing the scientific background that often intimidates consumers.
Some brands successfully used soft, inviting color palettes but seemed to be focused on appealing to mostly female and feminine consumers.
Overall, the research revealed a growing preference for ingredient transparency and minimalistic branding, reinforcing the importance of a clean, confidence-inspiring aesthetic.
Brand Identity: A Bold Yet Approachable Aesthetic
The brand needed to be both calming and bold. I curated a mood board that balanced soft, earthy tones—reflecting the brand’s commitment to natural ingredients—with bold, modern typography that instilled confidence while maintaining simplicity and transparency. The visual balance between serenity and structure makes the brand feel both inviting and authoritative.
Logo
Color palette
Typography
futura bold
line height: 120% Kerning: 16%
abcdefghijklmnopqrstuvwxyz
Fraunces Regular
Line height: 150%
abcdefghijklmnopqrstuvwxyz
Simplifying Customization
The website experience was designed to be intuitive, educational, and seamless. Key design choices included:
A pared-down content structure for easy scanning
Minimalist, breathable layouts, allowing for easy scanning while maintaining a premium feel
Clear product education sections to guide customers through ingredient benefits and customization options.
Final Thoughts: Crafting a Skincare Experience That Feels Personal
Through research, competitive analysis, and thoughtful design, Bāre was positioned as a trusted, user-friendly skincare brand that makes customization effortless. By balancing bold branding with an intuitive digital experience, Bāre meets the needs of modern skincare consumers—helping them feel empowered in their journey toward healthy, radiant skin.
Next Project
Vitalis Pharma
Brand Identity
UX/UI Design
Vitalis Pharma had an opportunity to differentiate itself with a fresh, uplifting brand identity that balances scientific credibility with patient empathy. The website needed to be both informative and welcoming, serving both consumers and medical professionals without overwhelming either group.